What I do

Integrators, partners, and vendors face common roadblocks that stall go-to-market efforts and weaken customer engagement.

The most common barriers include:

• Standing out in a crowded, fast-moving market 
• Explaining complex solutions in simple, outcome-led language 
• Messaging that lacks consistency across portfolios and teams 
• Limited in-house resources for technical writing and messaging 
• Time-poor internal subject matter experts under constant pressure 
• External writers who lack sales or technical credibility 
• Access to vendor subject matter experts

I use my experience to help your sales and marketing teams build messaging quickly and effectively. 

It isn't just about the words on the page but about creating something that represents you and your value.

• Part of your marketing team
  I work to meet your challenging timelines, review on Friday, and have a new version by Monday!
• Deep technical sales experience
  I quickly understand complex IT solutions, reducing reliance on internal subject matter experts.
• Customer-focused, persona-led messaging
  I build narratives around what matters to your audience, industry, role, and buying behaviour.
• Portfolio-wide alignment
  I connect the dots across services, solutions, and verticals to build consistent, scalable messaging.
• Fast, feedback-driven delivery
  I produce rapid messaging prototypes we can test, refine, and take to market quickly.
• Minimised SME input
  My technical fluency means less time spent explaining and more time building.
• Cross-vendor validation
  I ensure messaging resonates internally and with vendors and partners who must stand behind it.

With decades of experience across the IT industry and a deep love of technology, I’ve worked across most solution areas. There is bound to be something new, but that is just something new to get excited about. 

Key focus areas have included:

• Artificial Intelligence and Machine Learning 
• Automation and Orchestration 
• Cybersecurity and Risk Management 
• Hybrid Cloud and Multi-Cloud 
• Networking and Connectivity 
• Digital Workspace and End-User Computing 
• Observability across platforms and environments 
• Implementation, Support, and Managed Services

The goal is always the same: to create clear, compelling messaging that captures the value of the products, services, and vendor alliances you bring together.

Every organisation has its voice, strengths, and way of doing things. I help bring that character to the surface and turn it into messaging that feels consistent, confident, and unmistakably yours. This often includes shaping tone of voice and writing guidelines, so your content sounds like you across websites, sales materials, partner content, and complex technology propositions.

I collaborate closely with you to uncover what makes your offer distinct, then shape it into content that works for customers, partners, and internal teams.

Projects have included:

• Messaging consultation for solutions and organisations
• Strategic messaging for partners and channels 
• Messaging frameworks for product and service launches 
• Capability and value guides 
• Services and solutions messaging 
• Industry-specific messaging aligned to portfolios 
• Website and landing page copy 
• Marketing emails and nurturing content 
• Podcast and video scripting
• Writing and voice guides

 Projects are quoted based on expected duration, at a rate of £750 + VAT per day.