Strategic Messaging, Built on Experience

Before establishing Decisive Moments, I spent more than 30 years working for tier-one technology vendors in senior pre-sales, channel, and enablement roles.

I led EMEA-wide sales engineering teams, built go-to-market plans, created enablement programmes used by thousands of people, and developed channel strategies that aligned vendor, partner, and customer interests.

This inside perspective means I understand the pressure to align messaging across sales, marketing, and partners because I've done it from the inside. I know what it takes to create content that actually gets used rather than sitting in a folder somewhere.

I specialise in helping technology vendors and resellers develop clear, consistent narratives that support internal teams, and customer-facing functions. 

The work involves understanding technical complexity, competitive dynamics, and buyer concerns, then translating that understanding into messaging that drives engagement, improves conversion, and builds commercial impact.