Why Choose Decisive Moments

I’ve spent more than 30 years in the IT industry, leading pre-sales, building channel programs, and shaping go-to-market strategy.

I understand the pressure to align messaging across sales, marketing, and partners. I’ve done it from the inside.

Before starting Decisive Moments, I worked for tier one vendors in senior pre-sales, channel and enablement roles. I led EMEA-wide sales engineering teams, built GTM plans, and created enablement programs used by thousands. 

I help vendors and resellers turn technical complexity into simple, compelling value propositions. My work supports internal teams, external partners, and customer-facing functions, helping everyone tell the same story.

I don’t just write content. I help organisations sharpen their narrative and activate it in the market.

The result is clear, consistent messaging that drives engagement, improves conversion, and builds commercial impact.